What’s your value proposition for the future?
I have a few questions to reflect on.
Here’s the context. More than a few individuals and businesses are ‘doing’ social media, seemingly because everyone else is doing it. There is a mix of urge, rush, relish and reticence to be present, present on platforms that are fast-growing or driving lots of referral traffic, new platforms, old ones. And some are feeling somewhat skeptical about the value of it all. When times get tough, it’s a low’ish priority, and social activity and commitment drops.
What’s happening is that social wasn’t crafted and formed up front with a good dose of reflection and strategy, and it hasn’t stuck in any value-driving way. In place of developing an orientation for the future, we are just busier!
What could be happening, is that social engagement could be steering us to a better place in tough times, keeping a thread that’s linking into the future, staying connected and exploring new possibilities.
So here are the questions:
Do we start with our goals and context as number one, and see how social technology may or may not plug-in, where and how, to everything we do? Or is it a pack-on?
Is there a change process involved in adopting new social tools? How does that impact enjoyment, uptake and return?
Do we sometimes say no thanks to some platforms, even if they are (very) popular? (We can and we should.)
What happens when we let an external provider take all the reigns for our social media activity? Are you just present, with a target frequency of posts? Do you lose some of the nuance, because interaction is brokered through a third-party, and you are not close to that interaction?
Social media can activate a piece of a larger puzzle, a plan, a future goal. To do that, we need to think about our individual context, where we are now, where we might want to be, what tools can make that possible. Then we need to identify the skills we need and focus on developing them.
The MIT Leadership Framework, one of many, speaks to ‘sense-making’, ‘visioning’, ‘inventing’ and ‘relating’. Developing and exercising your curiosity, learning, connecting, finding and sharing new insights, showcasing your thought leadership, shaping current and new offerings – that’s leading too.
Leadership is enabled these days with a myriad of new social media at our disposal. We can all lead, ourselves, others, our businesses. And we can also shape our own value proposition into the future in so doing. In place of a one-size-fits all, let’s think about the unique and different, the personalised, the customised.
Explore what’s new out there, evaluate what tools might work for you, say no to ones that don’t, experiment. Think about what will make you valuable in the future. Find and remain connected to a network of global early adopters who explore, engage and share. With curiosity and an open mind, we will delight ourselves.