LEGO® SERIOUS PLAY® is an innovative, experiential process designed to enhance business performance. 


  • We live and work in a busier world. Competition for attention is high. With the increase of digital platforms, our face-to-face time together is more limited and more important. In most meetings, only 20% of people actively engage and contribute.
  • The Lego Serious Play method is designed to ensure everyone ‘leans in’, offering 100% participation. Participants use their own words to tell their own story.


  • To innovate and transform businesses, everyone needs to activate their knowledge and find underlying and often surprising patterns.
  • Lego bricks serve as metaphors. Metaphors provide rich descriptions of our realities that challenge assumptions and reveal new possibilities, especially through discussion. We focus on message and not messenger.
  • The models we build form the basis for group debate, knowledge sharing and problem solving. 


  • To intentionally transform activity, we need to explore unknowns, make meaning, share insights and connect them into action. 
  • Lego provides a language that connects within and between brains, unlocking knowledge of the system, joining up purpose and finding surprises by breaking habitual thinking.
  • With Lego we think, communicate and problem solve, tapping the human ability to imagine, making sense of complex issues and initiating change.
Microsoft Women in Tech Breakfast Session

At 33 Emeralds, we are trained in LEGO® SERIOUS PLAY® methods and methodology.  We use it to help groups and individuals:

  • think, communicate, problem solve
  • find connections and explore new options or solutions
  • acknowledge and explore more than one ‘right’ answer
  • unlock ideas of a team and secure commitment
  • align to one vision 
  • create a level playing field for contribution
  • deal with complex issues in a constructive atmosphere
  • avoid excuses / lack of initiative after a meeting
  • surface challenges that can impede effective implementation
  • create a frame of reference
  • teambuild
  • have fun.

Enhance your business performance and drive better outcomes. Use a new method that gets lean-in and breaks habitual thinking. 

Contact us.