I recently took part in a Connectle on Innovation Mindsets. The panel of speakers was impressive and inspiring. Take Ira Munn from Ierospace. Ira is changing the world, one Drop at a time. Later this year he will launch The Drop, a 3D-printed, energy-efficient, electric vehicle kit made from up-cycled local plastic, like the plastic clogging up our oceans. Making the body of each Drop with recycled PET plastic and a hardener additive reduces the amount of energy consumption and the amount of carbon burn in the manufacturing process. The Drop can be charged at charging stations and standard household outlets. Due to the weight of the vehicle and new technology, it has incredible range. We have the ability to go from vision to vehicle in months not years thanks to 3D printing, says Ira. This is big C – breakthrough creativity.

Adaptation that is creative, rather than reactive, leads us to a better place in the future. Mostly, in our organsiations, we are doing the little c – the incremental builds and innovations, the adjacencies. So how do we get to big C?

People who change the ways things get done start somewhere. They build their skills like a muscle. And we have tools at our disposal to do this. I use one such tool, Lego Serious Play, to open minds and unleash creativity with groups. We get participants to play with Lego, and to model their ideas. First we chat through creativity, and what makes a creative organization. And that often prompts a comment about how hard it can be to push breakthrough ideas through large, legacy organisations and systems. So this post shares thoughts on unleashing the big C.

Anyone can learn to be an original

Creativity is an expression of our uniqueness. To be creative is to be vulnerable. Creativity is also, by its very nature, disturbing. So first, acknowledging these feelings in yourself, and in those around you, is a good start. Added to that, stop thinking that the most successful entrepreneurs (inside and outside of organisations) are creative geniuses who stumbled across that ‘one big idea’. Adam Grant presents the research on this – most of these successful people are relatively ordinary people with original ideas, and perhaps surprisingly, they are taking very calculated risks. He calls them Originals, and whether at home or at work, he believes that all of us can learn to be Originals. Anyone can learn to recognise a good idea, to speak up without getting silenced, and to get new ideas to stick. Think about building a muscle. Managerial bias (evaluating the outliers OUT), confirmation bias (looking for evidence to prove you are right), and too much deep knowledge in one area can do you a disservice. Some breadth and some depth of knowledge is most helpful, says Grant. Think too about kissing a lot of frogs – and by that we mean coming up with sheer numbers of ideas, because one will stick at the right time in the right place. Take feedback from creative peers, not necessarily your evaluative management team as a first point of call. You could also do well to look out for those people who have passion for ideas as well as the execution of them.

Do new things – the seven dimensions of creativity

Doing new things, like playing an instrument or traveling to a new place, is good for your creativity. Spend time with people who are different to you. This stretches awareness, of self and of the world. It also induces a certain humility into your worldview, because over time you become aware of what you do not know. Or put another way, you become aware of just how much there is to know. Awareness is one of the seven dimensions of creativity according to Nick Heap. The others are listed here:

• Play, which produces new insight and action, and demands the ability to suspend judgement and allow new ideas and experiences to connect and form. It is one of the reasons I love to work with Lego.
• Flexible Persistence, because anything new challenges what is established, and you need to be flexible and persistent to ensure your ideas do not fail prematurely. You need to take others with you, influencing them and understanding ‘what’s in it for them’, so that you can harness organizational energy in pursuit of success.
• Purpose. People show up for things that are bigger than just themselves. What’s the purpose behind what you are doing? Is it communicated and understood?
• Attention. New ideas need positive attention, attention nourishes creativity. Yet new ideas in their essence may not fit, they disturb, and so often we do not give them attention. Think about how you might reward for innovative ‘tries’ in your context.
• Inspiration. What is inspirational in your context? How do you inspire as a leader?
• Power – a strange dimension, one might think. Heap defines this as the ability to make good things happen. It is about taking charge of our own destiny and creating new realities, rather than playing what John Sanei calls the victim, waiting on what other people decide.

“No organisation can be creative unless it has lots of powerful people who can be models for others. You can learn to be more powerful.” – Nick Heap

Co-consulting to feed creativity, and other final tips

Encourage employees to support each other, using a co-consulting approach. This gives attention to each other and to new ideas, which feeds the creative process. Co-consulting is where one person talks about and explores an issue while the other listens, encourages, asks questions and challenges assumptions. Relax the rules so that people can play a little, just make the outcomes clear. Commit to building your influencing skills, so you are the change maker not the victim of a system that paralyses you. Try to think broadly and openly, and embellish your ability to do this by doing new things with new people. Lastly, search for the truth, in the context of your true north.

“We have the ability to come together, where creators can become consumers. We can do things differently, one drop at a time.” – Ira Munn