Create a Massive Transformative Purpose

Many organisations remain unclear about their purpose. When asked, Why does your organisation exist? they answer: ‘to make money’. Money is essential, but making money is not a purpose. Read the inspirational classic from psychiatrist Viktor Frankl: Man’s Search for Meaning. Frankl practiced logotherapy, from the Greek word logos (‘meaning’), asserting that our primary driveContinue reading “Create a Massive Transformative Purpose”