An authentic self is what we seek to articulate across our social media platforms. That establishes our presence, and presence is a precursor to influence. Influence is the new currency online. However when we share what we believe in and what we endorse, we take a risk.
There are unprecedented levels of social self promotion taking place online, and lets face it, sharing something that others like makes us feel good. Liking or sharing is akin to stroking, and we all like a bit of stroking. It’s a simple feedback loop, often quite immediate, and showcased for all to see. We come to know over time the type of content that gets shares and likes and ‘engagement’. Which begs the question, in world where all this activity is deemed ‘good’, over time do we end shaping our sharing of self to what gets most stroked?
Game changers, free thinkers and other mavericks have never traded on being liked. They push boundaries, change the rules, introduce new ways of seeing and believing, sometimes uncomfortable ones. The hardest part of an authentic online presence is putting out what might not get likes, but rather stirs controversial comments. It takes courage to say what you mean, because not everyone will like it, that’s your risk.
Don’t be tempted to show up only in ways that feed the populist version of ‘like’. Push the boundaries you believe in. All the great shape shifters do. And their ultimate influence is worth so much more, because it started with something they believed would make a difference, something they thought about and felt strongly about.
The digital world has introduced a new playing field. And it’s not all about being liked. Aim for more than being popular and engaging, aim to influence because you believe in a new way of thinking or doing things that will make a difference. That’s digital leadership.