Accenture launched their Technology Vision report earlier this year, which identifies the top IT trends impacting organisations over the next 3 years. The theme of the report is “Technology for people, by People”. They say this people empowering focus is not just an idea. Rather, it’s a real and purposeful call to action. Because with great opportunity comes great responsibility, and everyone needs a share in both if we, as individuals and as a collective, are aiming to shape a positive future for all.
Leaders, unsurprisingly, have a weighty role to play. They can actively design tech so that it augments and amplifies human capability. Human amplification, according to Accenture, can unleash unimagined levels of creativity, ingenuity and productivity. If played fervently, this amplification role of leaders could help people to do more, to achieve more. Indifferent, unresponsive, or even hostile approaches to tech (yes we see them all in business still), are likely to obstruct the important job of rethinking and re-establishing the company place in the next evolution of business and society.
Here are the 5 trends from the report they say we should be working with, and not against:
- AI is the new UI: AI will become the new user interface (UI)—underpinning the way we transact and interact with systems.
- From platform to eco-system. We need a rich and robust ecosystem, not just a platform strategy, to lead in the era of intelligence.
- Workforce Marketplace: The traditional hierarchy is still dying, and it’s being replaced with a ‘workforce marketplace’. In this future you do the inventing, people. You participate in an open talent exchange, as employees, freelancers and crowdsourced workers. Intelligent companies design for this model.
- Design for Humans: In place of learning how to use tech, we teach tech how to enhance our lives, and make them better. Tech learns to adapt to how we behave as humans. An interesting trend, read more – Design for Humans: Inspire New Behaviors.
- The Uncharted: We increasingly go beyond new products and services, to new digital industries. That means new standards must be set, and there are newfound responsibilities to define the associated regulations and ethical norms.
“There is no doubt in my mind that the impact of technology innovations can be positive, because the power lies with us ̶ with people.” – Paul Daugherty, Accenture.
Paul makes a good point. We can adapt technology to fit our needs. We’ve just got to make that personal choice, to opt in, so we can get savvy about it.