Why? A blog on innovation

This is a guest blog I wrote for The Performance Hub.  You can find the original post on their website here.

It is said that everyone saw the apple fall from the tree, but only Newton asked why.

 

What’s the relevance of asking ‘why’?

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A mindset of understanding and inventiveness, which starts with asking ‘why?’, might be essential for operating in a business climate that is cost-pressured, fast-paced and critically customer-centric. Curiosity may not be so bad for the cat after all – the desire to do new things in new ways could hold the keys to successful and abundant futures.

If we are defining innovation quite broadly as the implementation of a new or significantly improved product, service, process or interaction that creates value, then creativity is going to play a key role. Creativity can generate the ideas that, through innovation, eventually add value to your products, services and interactions. Those improvements could offer competitive advantage. They could propel you through tough times and help you truly relish better ones. Think Rene Mauborgne’s Blue Ocean, or Seth Godin’s “Purple Cow.”

Some say creativity is not a discipline as such – but it is essential for innovation.  Without creativity, innovation is stumped. We are naturally creative when we grow up, we can learn to be uncreative. Think about the child that constantly asks why until eventually they’re told not to ask so many questions, or told, ‘that’s just how it is.’

So if we learn to be uncreative, can we learn to be creative again? Many will tell you, yes!  With practice. Here is a quick quiz that will assess your creativity and provide you with a few tools to spark ideas. Clay Christensen also talks about the developing the Innovators DNA, a set of 5 simple behaviours that can be practiced. If these sorts of behaviours aren’t being encouraged somewhere in your organisation, perhaps it’s time to start.

  • Associating
  • Questioning
  • Observing
  • Networking
  • Experimenting

It’s not always easy to support ‘why’. Competing demands can push us towards just getting the job done, in the way we know how. But just getting the job done is no longer enough.

‘Daniel H. Pink looked at society’s future and saw that it belonged to the creative minds.’

If we’re not developing and innovating with the ability to see familiar things in a new light, we may not be around in the future witness the change we didn’t drive. Take a look at some of these future videos, and you’ll get a sense of what I mean.

Gather info, reflect on the root of challenges, push your thinking into what the future might look like, generate and evaluate your ideas, and most importantly, allow some experimentation with the ‘whys’.

What do you think?

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